Energy · Hospitality · 2025
Horizon Web
Conversion-led websites for solar energy brands and hotel & resort booking experiences — craft that sells without shouting.
Booking conversion ↑ · Brand-ready sites
Horizon Web
Booking conversion ↑ · Brand-ready sites
Challenge
Operators in solar and hospitality had product worth buying, but sites that looked like templates. Solar leads bounced before the ROI story landed. Resort guests booked elsewhere because the gallery and availability flow felt unreliable.
Approach
- 01Designed distinct IAs: education-to-quote for solar, browse-to-book for resorts — never one generic brochure.
- 02Built performance-first Next.js sites with clear CTA hierarchy and instrumented funnels.
- 03Integrated booking calendars, rate calendars, and lead capture without burying trust signals.
- 04Delivered design systems so marketing teams could ship campaign pages without breaking the brand.
Stack, with reasons
Next.js
SEO, OG images, and Core Web Vitals mattered as much as the visuals.
Figma + design tokens
Solar and hospitality teams needed reusable components, not one-off pages.
GA4 + Hotjar
We instrumented the funnel before launch so conversion stories were measurable.